In a world where digital content reigns supreme, video marketing has emerged as one of the most effective ways for businesses to communicate with their audience. Whether you’re engaging potential customers on social media or explaining complex ideas through animation, video is the tool of choice for maximising reach and impact. Let’s dive into the reasons why businesses are prioritising video marketing and the statistics that prove its value.

1. Video Content Drives Higher Engagement

Social media platforms favour video content, with posts featuring video generating 48% more views compared to other formats (HubSpot). Viewers are also more likely to share videos, making it an excellent medium for increasing organic reach.

Tip: To achieve professional, shareable content, partner with an experienced video production team that can bring your brand story to life.

2. Explainer Videos Enhance Understanding

According to Wyzowl, 96% of people say they’ve watched an explainer video to learn more about a product or service (Wyzowl). Animated explainer videos are particularly effective for breaking down complex ideas into easily digestible visuals.

Collaborating with a top-notch animation studio ensures your message is communicated clearly and creatively.

3. Video Boosts Conversion Rates

Landing pages with embedded videos increase conversions by 80%, while 64% of consumers are more likely to make a purchase after watching a branded video (WordStream). This makes video one of the best tools for moving customers down the sales funnel.

For high-quality production, invest in video production services to ensure your content builds trust and resonates with viewers.

4. Mobile Video Is Thriving

With mobile devices accounting for 75% of video views, creating mobile-friendly content is critical (Statista). Vertical videos, in particular, perform well on platforms like Instagram Stories and TikTok.

Tip: Work with an animation company London to design dynamic content tailored for mobile users.

5. Video Builds SEO Strength

Websites with video are 53 times more likely to rank on the first page of Google (Forrester). Not only does video content improve your ranking, but it also keeps visitors on your site longer, signalling value to search engines.

Action Step: Optimise your videos with relevant titles, descriptions, and keywords to maximise their SEO potential.

6. Video Marketing Offers a High ROI

An overwhelming 88% of marketers report that video provides a positive return on investment (Animoto). Whether it’s brand awareness, lead generation, or customer education, video delivers results.

For more insights, explore these video marketing statistics to understand how video can transform your strategy.